MDM640 Measuring Design Effectiveness10.1.1 ProjectFinal Rationale
1 - Provide the Project summary
My project creates a new brand identity for a surf apparel brand that has an interesting history and a unique story. The company is currently using a brand that I feel is not the best identity for this brand. The current brand has a very hipster feel. My goal is to create a new brand that has a fun, fresh, clean, and exciting look and feel. My goal is to appeal to an older, more sophisticated group than the other surf apparel brands appeal to.
2 - List the revisions you have made.
I wanted to make the book look like a travel journal. So, I added divider pages with tabs that look like what I imagine I would create for a travel journal. I think the revisions are successful. Jennifer made some suggestions that I incorporated into the design: I changed the leather on the cover to a lighter color. I also changed the drop shadow to and inner shadow. And I changed the opening image to a beautiful beach scene.
3 - Why do you think the revisions improved the designs?
I really think all of these changes are a great improvement because they help to convey the look and feel that I am going for of fun, fresh, clean, and exciting.
4 - Make any additional comments and/or cite any references that may be relevant.
I plan to change up the inner pages. They will have a different look that these “tab” pages.