Reflect on what you have learned from reading the material and watching the video. Elaborate on the three most important concepts or ideas that you can take forward in your future work.
1. “Most analysts concur that television has the maximum engagement of all mediums. A typical campaign can achieve 20% more than print, 60% more than radio, and 400% more than an online medium. Despite what pundits claim, according to some analysts, television advertising has not declined significantly, as consumers shift their media time to online venues” (Dreamfire 2014).
I can see that TV advertising is still the most valuable for engagement. I watch TV mostly on DVR, so I don’t usually watch TV commercials. I think product placement is the way to go. It has the same effect as a personal endorsement, and you don’t have to subject the viewer to annoying advertisement interruptions.
2. “Porter says, strategy is about being different from your competitors: either performing different activities, or else performing similar activities differently. The purpose of strategy is to determine what not to do so that you prioritize ideas and can focus on setting your product apart” (Saffer 49)
I really want to make my campaign differentiate MNii from the other surf apparel brands by focusing on social and environmental awareness. Not on professional surfers. I think this is the key to getting people to engage.
“That being said, while working, interaction designers shouldn’t overly complicate things and should pick their battles. Sometimes a button problem is just a button problem. Not every project needs to be completely rethought and broken down. The teams that interaction designers work with would hate them if they constantly did that. But—and this will be a theme in this book—be deliberate in the choices you make. If making the button bigger will solve most of the problem, well then, make the button bigger” (Saffer 54).
3. Simplicity is always better.
References:
Dreamfire. (2014) Creating Multimedia Campaigns Retrieved 6/18/14 from http://dreamfireinteractive.com/industry_insights/creating-multimedia-campaigns……….
Saffer, Dan. (2010). Designing for Interaction: Creating Innovative Applications and Devices, 2/e Vitalsource eBook for Full Sail University. Pearson Learning Solutions. VitalBook file.