marciacoles
1 - Provide the Project summary.
Key goals:
- Create a community or tribe around the brand
- Build brand awareness
- Increase the brand’s bottom line
Strategies:
- Build on the brand’s established subcultural credibility.
- Clean up and sharpen the brand’s image for today’s target audience.
- Create a strong web and social media presence.
- Maintain local subcultural credibility.
- Involvement in fun local surfing and beach cleanup events and festivals.
Key Tenets:
- M. Nii is the only surf apparel brand that is legendary.
- Design is pure and simple and made for true surfers.
M.Nii is focused on recreating the same quality as was had back in the 50’s
Tagline:
- You want some new clothes bro.
- Surf. Chill. Repeat
- Classic Aloha Style.
Target audience:
- 25-45 years old
- Traits: Easygoing, open minded, creative, generous, productive, professional, healthy
- Values: Peace, integrity, family, spirituality, equality, life
- Interests: Travel, history, water, entertainment, surfing, having fun
Differentiation:
M. Nii is legendary, pure and simple and made for true surfers.
2 - What revisions have you have made? Be specific.
I went through the whole book page by page and checked all of the alignments and made some adjustments. I changed the spacing between the letters in the word Differentiation on page 9. I changed some spacing and increased the font size on the quote on page 11. I changed the top of the graphic box on page 15. I changed the spacing and font size on the quote on page 17. I edited some copy and moved the graphics around a little on page 27. I made the picture and the quotes bigger on page 41, 45 and 46. I edited the text and added a flower on page 49.
3 - Why do you think the revisions improved the pages?
They made everything look better, read more precisely, and convey the brand more clearly.
4 - Why is this Final design more successful in presenting the media process, and the goalsoutlined for your campaign?
It is cleaner, and clearer.
5 - Make any additional comments and/or cite any references that may be relevant.
I welcome and appreciate any commentary.