marciacoles
1 - Provide a Summary of your Project determinations, or a brief
Key goals:Create a community or tribe around the brand
- Build brand awareness
- Increase the brand’s bottom line
Strategies:
- Build on the brand’s established subcultural credibility.
- Clean up and sharpen the brand’s image for today’s target audience.
- Create a strong web and social media presence.
- Maintain local subcultural credibility.
- Involvement in fun local surfing and beach cleanup events and festivals.
Key Tenets:
- M. Nii is the only surf apparel brand that is legendary.
- Design is pure and simple and made for true surfers.
M.Nii is focused on recreating the same quality as was had back in the 50’s staying true to the details.
Tagline:
- You want some new clothes bro.
- Surf. Chill. Repeat
- Classic Aloha Style.
Target audience:
- 25-45 year old
- Traits: Easygoing, open minded, creative, generous, productive, professional, healthy
- Values: Peace, integrity, family, spirituality, equality, life
- Interests: Travel, history, water, entertainment, surfing, having fun
Differentiation:
M. Nii is the only surf apparel brand that is legendary, pure and simple and made for true surfers.
2 - What references did you use for developing this portion of the Project Book?
I studied several of the project books to see how they were organized and what they included.
3 - How does this new content convey the “unique brand essence” goals and criteria of your campaign?
The new content is consistent with the “unique brand essence” goals and criteria of my campaign.
MDM640 Measuring Design Effectiveness | Media Design Master of Fine Age 4
4 - Summarize how you followed the guidelines and specifications you established in your Style Guide.
I consistently used the elements that are outlined in my style guide throughout the book. The same colors, textures, font choices and images are seen on every page. I used the same margins, columns, and gutters. The same typographic hierarchy and color palette was also used in follow-through for the assets, as well as my book styling.
5 - How do you think the remaining pages of your design will be successful in communicating with viewers of your presentation?
The graphic design choices presented in my project book address the contrasting characteristics that are heart and soul of the brand. Weaving the classic nostalgic elements of the brand’s legendary historic beginnings with the cool, clean, current vibe in the culture of today’s target audience. As well as the clothing line’s bulletproof construction, which is able to hold up while surfing in thunderous waves, and it’s very laid back casual and comfort for relaxing in after the surf session.
6 - Is there anything else you want to say to explain your choices or justify your designs?
My choices in my design make me happy.