Theme – Local/Casual
Narrative – Farmer’s Market is a fresh food, pet friendly café. It’s a place to meet your friends for lunch, and you can take your well-behaved pooch if you want to.
Style – Is American Kitsch, because it has a friendly vibe.
Strategy – The design strategy is to create a fresh country, friendly inclusive atmosphere using bright, earthy colors, nubby textures and crisp happy images.