Reflect on what you¹ve learned from reading the material and watching the videos. Elaborate on the three most important concepts or ideas that you can take forward in your future work.
1. Social Media is an incredibly powerful tool for getting your word or your brand out there in the world. After looking at the story of Caine’s Arcade and how the world responded, I realized that you need a compelling story. Social media has a social conscience. People are moved by a good story. Going forward I plan to make MNii’s brand be positive and inspirational. I want people to feel good about being part of the MNii tribe.
2. I enjoyed thinking about designing for interaction. That is really exciting. Good communication is not just one-way. It’s an open conversation. Good interaction design invites a response, and makes it easy for folks to respond and play. “’A website is a living, breathing brand tool that needs to be cared for over time’ Gavin Cooper Design Educator and Founder, www.work-in-process.org” (Wheeler 2013).
Going forward, I will continue to examine ways that I can make the brand, especially the website, more interactive.
3. A good branding campaign has to have a diverse and balanced media mix. “Marketers communicate advertising messages through a variety of media channels. Media mixes reflect how companies allocate their spending across different types of media.” (Levens 205). The mix has to be deliberately planned with a well thought out stategy. “Strategy is about being different from your competitors: either performing different activities, or else performing similar activities differently. The purpose of strategy is to determine what not to do so that you prioritize ideas and can focus on setting your product apart” (Saffer 49). Going forward I plan to differentiate MNii from the competitive brands by establishing it as the brand with heart that is interactive.
References:
Levens, Michael. Marketing, 1/e Vitalsource eBook for Full Sail University. Pearson Learning Solutions. VitalBook file.
Saffer, Dan. Designing for Interaction: Creating Innovative Applications and Devices, 2/e Vitalsource eBook for Full Sail University. Pearson Learning Solutions. VitalBook file.
Wheeler, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition. John Wiley & Sons P&T, 10/22/12.