Just Keep Livin A casual clothing line created by Matthew McConaughey, is inspired by his drive for adventure, curiosity and determination, and wraps into his personal philosophy: “just keep livin.” The clothing line supports after school fitness and wellness programs by donating a portion of every sale to the Just Keep Livin Foundation.

Consumers had a low level of awareness of Just Keep Livin (JKL) clothing line and its connection to Matthew McConaughey. The company needed to increase brand awareness and generate sales. 6S Marketing, used Bing Ads as part of its JKL advertising strategy. Using Sitelink Extensions, the agency drove customers to specific JKL webpages. Bidding on Matthew McConaughey’s name for a campaign during the Oscars also led to a high quality score and a low cost-per-click with Bing Ads.

“The Just Keep Livin clothing line increased brand awareness and sales. JKL saw a conversion rate of 46 percent and a cost-per-click of $0.48 with Bing Ads for the Oscars campaign. Many of 6S Marketing’s clients experience a good return on investment with Bing Ads. Bing Ads is a great, viable option that can be cost-effective for clients and deliver the kind of results that they’re looking for,” says Chris Breiks, president of 6S Marketing. (Bing Ads 2014)

I chose this case study because it is in the same industry, it reaches out to a similar target audience, and it’s relevant to my project in that it funnels funds to a non-profit program. I am also drawn to it because the Bing Ads were unfamiliar to me. I would like to learn more about how the Bing Ads work. It also illustrates that in social media, a big name gets attention. I will consider including a big personality in my branding campaign for MNii.

Bing Ads. (2014). Fashion retailer Just Keep Livin gets more sales at a low cost per click with Bing Ads. Retrieved July 9, 2014 from http://advertise.bingads.microsoft.com/en-us/cl/6176/just-keep-livin-success-story