Target audience: 20-40 year old people of middle to upper income who live the surfer lifestyle. They are easygoing, open minded, creative, productive, generous professionals who work in a field or trade that they love. They love the arts, have eclectic taste in music, and are creative and well educated. They are family oriented, socially and environmentally conscious. They value peace, integrity, kindness, spirituality, history and equality. They love to travel to exotic places where there is water. They are active, healthy, athletic and fit. And they have a lot of fun.
CLASSIC ALOHA STYLE.
Built for charging big waves… and relaxing inland.
M.Nii was there when big wave surfing took off in Mahaka, Hawaii post-WWII. When all surfers had to rock were cutoff sailor pants, which couldn’t hold up to the pounding surf. Just off the beach in a small tailor shop, M.Nii went from repairing torn britches to creating the world’s first surf trunks. M.Nii’s Mahaka Drowners are a badge of honor from surfing’s holy land. The original Drowners are available alongside a full collection of very relaxed clothing. Awesome T-shirts, comfy chinos, and sick vintage inspired surf club jackets will keep you fresh inland, while the Drowners will let you charge all day long.
Live Aloha. Visit www.mnii.com