1. Classic aloha style.
This tagline is a description of the clothing line that originated in Hawaii.
2. Explore more beaches.
Refers to a part the surf lifestyle that is attractive to the target audience.
3. Live aloha.
The uplifting word aloha refers to the brand’s roots in Hawaii.
4. Surf more.
Even though part of the target audience doesn’t even surf, they like the idea of it.
5. Relax in style.
Relaxing is an important part of the surfing lifestyle, and the clothing is casual relaxed clothing.
6. Play more.
It’s an invitation to have fun, which attached to the clothing line.
7. Don’t worry, be happy.
The phrase refers to a reggae song that is part of surf culture.
8. No ka oi
It is a popular phrase that means “the best” in Hawaiian.
9. Indestructible comfort.
It’s a play on the contrasting characteristics of the brand that is made to take the pounding surf and also be very comfortable.
10. Surf. Relax. Repeat.
It points to the fact that the clothing line is made for surfing and also relaxing in.